“I imagine that yes is the only living thing.” -E.E. Cummings No. No is a powerful word; Maybe one of the most powerful. Yes, on the other hand, is permissive with unpredictable results and often entails risk. When an idea, or thought or glimmer of a thought is met with “No”, from those with the authority to stop any progress, innovation is killed. Never has an idea that died become a tangible reality. Innovation is like life, it must be [...]
We love pasta. We love to design things, and I love metaphors. But pasta as a metaphor for the design process and innovation?? Common is the phrase about throwing spaghetti against the wall to see if it’s done and thus sticks; so maybe the metaphor is germane. A design process, like spaghetti, ultimately must determine if the design is done and indeed if it “sticks”. So on goes a kettle of water and we’ll start cooking. At Therafin we follow [...]
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